In 2015, Will Gee co-founded Balti Virtual, a creative studio that has designed augmented reality (AR) and virtual reality (VR) experiences for clients including Under Armour, PayPal, Stanley Black and Decker, Sagamore Development, and NBCUniversal. He was recently honored as one of the Baltimore Business Journal's "Tech10." Prior to Balti Virtual, Will contributed titles such as "European Air War," "X-Com Enforcer," and "Dungeons and Dragons: Heroes," to Microprose Software.